Social Capture

Instagram DM automation that answers the comment and qualifies the buyer

Someone asks the price under a post at midnight and gets nothing back until Tuesday. HiQBot replies to the comment, moves the person into DMs, answers from your catalogue, and keeps the thread where your team can see it.

Start free trialTalk to salesOn every plan, starting with Solo
Comment · “Spring drop is live”
@ren.wears price for the olive one? 👀
Rule matched “price” · replied and moved to DM
The olive jacket is £128, and it comes in XS to XL. Want me to send you the link?
Saved as a lead · marked hot

Instagram, treated as a sales channel.

DMs answered, not stacked up

Instagram messages land in the same queue as everything else and the agent replies from your own documents. The unread badge stops being a source of guilt.

Comments become conversations

Set the rule once: when someone comments “price” under a post, the agent replies and moves it into a DM. The people who ask in public get an answer in private.

comment-to-DM automation

It answers from what you sold them

Upload your catalogue, sizing, and delivery terms. The agent quotes those instead of improvising, and says when it doesn’t know.

Publish without switching apps

Post to Instagram from the same dashboard your conversations live in, so the person writing the caption can see what the last post produced.

Insights next to the inbox

Account performance sits beside the conversations it caused, which is a more useful pairing than either number on its own.

The good ones become leads

People worth following up are captured as leads and labelled hot, warm, or cold on every plan. From Starter they are also routed to a rep.

Setting it up

Three steps between a comment and a customer.

01

Connect the account

Link your Instagram business account from the dashboard. Instagram is on every plan, starting with Solo.

02

Write the comment rules

Pick the words that should trigger a reply and what the agent does next. A keyword under a launch post can pull the whole thread into DMs.

03

Let the agent work the DMs

It answers, qualifies, and books. From Starter, it brings in a human when the conversation needs one, with the full thread attached.

The rest of the social inbox

WhatsApp sits alongside Instagram on every plan. From Starter, Messenger, Telegram and LINE join them in the same queue, with the same agent and the same contact record behind them.

Or skip the agent entirely

Any of those channels can be set to live chat instead, so the message goes straight to whoever is on shift. Useful for the accounts you would rather a person answered from the first word.

Answer the comment before they scroll on.

Connect your Instagram account, set one rule on your best-performing post, and see what a same-hour reply does to it.